With the aim of acknowledging its most engaging community members across the country, Instagram today announced the Instagrammer of the Year 2019 awards. With a global community of over 1 billion users, Instagram has become the place where people across the world come together to create unique content, engage with the people they love and connect with others on shared interests.
In its second edition, the awards recognized achievements across categories like Most Followed, Engaged Account of the Year, Storyteller of the year, Rising Star of the year, Fashion, Food and Entertainment accounts of the year. The winners represented individuals who have best embraced Instagram’s power of visual storytelling, engaging fans and building a strong community across its various surfaces and features including the feed, Live, stories, IGTV and more.
While announcing the awards, Saket Jha Saurabh, Head, Entertainment Partnerships, Facebook India said in a statement, “It’s heartening to see young people come to Instagram everyday to share memorable experiences and engage with the things they’re passionate about. The Instagrammer of the Year awards are a way for us to recognize creators who epitomize the spirit of our platform, where connections evolve into communities and passions meet products in an inimitable way. They have especially played an important role in helping us maintain authenticity and creating a space for diversity of expression on the platform.”
With 39 million followers, a global fan base, and many international projects, Bollywood diva, Priyanka Chopra Jonas (@priyankachopra) emerged as the “Most Followed Account” this year.