Ludhiana 28 May CII Ludhiana organized a support CSR activity for vulnerable poor women on World’s Menstruation Day (Thursday, 28 May 2020) with the support of Industry members in this pandemic crisis.
Mr. Amit Juneja, Chairman – CII Ludhiana Zonal Council said “Menstrual hygiene continues to be amongst the most challenging development issues in India. Illiteracy, poverty, and lack of awareness restricts women to access the hygienic-sanitary products in turn leading to severe health issues. Even in normal times, menstrual hygiene is never a priority in poor households and this pandemic crisis has pushed menstrual hygiene practices further deep in trouble. For low-income households, sanitary pads are the last priority when the incomes are lost or have dwindled making women more vulnerable. Committed to the cause of supporting the struggling sections of society in this crisis, CII Ludhiana is ensuring that this most essential requirement reaches as many women possible and bring the taboo topic of menstrual hygiene out of the dark into the spotlight.”
To support the cause CII Ludhiana distributed more than 5000 sanitary napkins to around 350 women in the presence of Ms. Geetanjali Seth, Director – Versatile Enterprises Group, Mr. Amit Gupta, MD – Concorde Knitwears P Ltd, Mr. Nitin Tayal, Director – GATS India Ltd, Dr. Sahil Bansal, MD – Bansal Laboratories, Ms. Shivani Sachdeva, Managing Director – Fancy Copy Manufacturers & Stationary. The organization joined hands with Primary Health Centre, Jawaddi to distribute free sanitary pads along with grocery items as a social cause.