All new “NEELAM” Eco friendly E-Passenger Rickshaw and E-Loader for Smart City


Today new milestone, new destination and new achievement is another feather in the cap of Seth Industrial Corporation under flagship brand ‘Neelam’ popular among Indian bicycle industry across India and overseas market since 1967, has launched E-Rickshaw & Loader (approved by I CAT) at company showroom situated on Gill Road, Ludhiana.

The eco-friendly vehicle are designed and developed all in-house  to dominate anything that comes  its way with its muscular looks, dynamic performance, sturdy built and engineered to make a bold statement.

The launching ceremony echoed with the business principals and vision of Late Sh. B. K. Seth and the welcome of new era by Sh. K. K. Seth (MD-SIC) and Sh Rajesh Seth and Sh. Raman Seth (Mg Partners-SIC) and further graced by S. Gurmeet Singh Kular (President-FICO), S. Charanjit Singh Vishkarma (President-UCPMA), S. Iqbal Singh (Gen. Sec-Wholesale Mkt. Assoc.Gill Road), Sh. Subhash lakra (MD-S K Bikes) and Sh. B. K. Sharma (Advocate & Advisor-Income Tax) and company senior managers. Also the occasion felt the presence of our dealers from different cities.

The visible salient features viz. seating/load capacity, space/comfort, battery life, mileage, safety indicators/graphics, stealth spring shockers, night vision LED light function and tuff tyres for  all road conditions gave a deep impression of strength and reliability.

Sh. K. K. Seth proudly claimed that “Every city with such showroom will be opened with fully equipped service centres” and ready to write a whole new story on the Indian roads.