Ludhiana to host Sheru Classic 2018


World’s top Health, Fitness & Bodybuilding Experts to encourage youth to adopt healthy lifestyle

 Ludhiana, February 07, 2018 – Asia’s leading trade fair company, Asian Business Exhibition & Conferences Ltd (ABEC), is organizing SHERU CLASSIC Pro Qualifier Series 2018, a premium body building competition, which will be held on the 10th of February in Ludhiana, Punjab, at Heavenly Palace, DBC Trust. The event is supported by IFBB Pro League & National Physique Committee.

Sheru Classic is the biggest platform for all the amateur athletes to turn into professionals and compete in Mr. Olympia, the competition made famous by Hollywood’s ace, Arnold Schwarzenegger. Athletes from all across the globe will be competing in Ludhiana, Punjab, and battle to win the PRO Card. Sheru Classic will give out 5 Pro cards to the winners of the five categories – Men’s Bodybuilding, Men’s Classic Physique, Men’s Physique, Women’s Figure and Women’s Bikini competitions for the year 2018.

The event will also witness the launch of the DRUG FREE PUNJAB Campaign presented by popular fitness trainer and model, Mr. Guru Mann and Sheru Classic. The event will also feature guest posing by Mr. Varinder Ghuman, the only IFBB Professional Bodybuildier from India.

Sheru Classic has been acquired by Asian Business Exhibition & Conferences Ltd. (ABEC) – India’s leading trade fair company. ABEC organizes International Health Sports & Fitness Festival – IHFF, along with concurrent events, viz. Sheru Classic Pro Qualifier, Shivfit and many more. ABEC also owns the exclusive rights to organize Amateur Olympia in India.

Speaking about the event, Manish Gandhi, COO, Asian Business Exhibition & Conferences Ltd. said “ABEC has a vision to make IHFF India’s largest health, sports & fitness exhibition along with concurrent events Sheru Classic, Amateur Olympia India & many more events related to sports & fitness industry. Sheru Classic Pro Qualifier 2018 is open to all the athletes from any federation. Sheru Classic creates a platform for amateur athletes to compete internationally.”

Speaking on the development, Sheru Harmeet Aangrish, Managing Director, Sheru Classic Production Pvt. Ltd., said, “It has long been our ambition to engage the youth of Punjab in adopting a healthier and active lifestyle. Almost every other youngster joins a gym these days, but not for the right reasons. We want to guide and encourage them to pursue professional bodybuilding as a viable career option by offering them access to international competition through the PRO card.”

The organizers also extended their special appreciation to the key sponsors, which include some of the well-known brands from the health & fitness industry. Presenting Sponsor – BIG MUSCLE NUTRITION, Platinum Sponsor BSN & Optimum Nutrition, Equipment Sponsor – Viva Fitness & Gold Sponsor – ESN.

About Asian Business Exhibition & Conferences Ltd. (ABEC)

ABEC is India’s largest trade fair organizing company that organizes over 60 exhibitions in year and has presence in more than 15 industries including sports & fitness, construction, building material, travel & tourism, lifestyle, real estate, security, oil & gas, professional audio video & many more. ABEC launched the health & fitness expo 2016 and has received amazing response from the industry. Encouraged by the successful response of IHFF Mumbai, the promoters of ABEC decided to launch IHFF Delhi which is scheduled for July 2018.